Now more than ever, technology has found its way to almost every area and aspect of people’s everyday lives. Shopping is definitely not an exception here. Modern shoppers now have everything they need and want at the tip of their fingers. Thanks to technology, you can also try glasses online to find the best pair for you with no need to step outside your home at all!
What is a Virtual Try-on?
Virtual try-on belongs to the category of AR or augmented reality. This gives customers the chance to try on the glasses themselves with no need for them to actually touch the products. Everything is done virtually using a smartphone that captures the images in real-time.
The ability to virtually try on items lends customers an opportunity to know exactly how a pair of glasses looks on them. Whether it is a pair of sunglasses or prescription glasses, virtually trying on these items enables both retailers and customers to connect with each other. It eliminates the need to deal with the common concern of customers having to come to physical stores to buy a pair.
How Does a Virtual Try-on Tool Work?
From fashion sunglasses to prescription glasses, eyeglass makers use powerful and effective virtual try-on tools for both of these categories. A virtual try-on works easily with the following steps:
- Start by browsing through the different eyeglass models. You could filter these by material, color, style, or gender.
- Once you find the exact frame that you like, just choose it then click on the Try Me On button on top of the photo of the product.
- Let your webcam how the glasses look on your face or you can also upload a picture.
As simple as that, you can try glasses online with ease.
How Virtual Try-on Helps Eyeglass Makers
Eyeglass makers can greatly benefit from investing in virtual try-on tools for their customers. Here are the top benefits of virtual try-on tools for today’s eyeglass makers.
Customer experience is all about customer engagement. Eyeglass brands that use tools that allow their customers to try glasses online can take advantage of better customer engagement since it puts the powers in the hands of the customers themselves.
Customers get the chance to choose exactly what they want to buy in the end. With the help of augmented reality, it has become faster and easier for customers to buy glasses with no need to move away from their couch. It is more likely for customers to engage with brands that offer them a more consistent experience.
There is no way to tell how a pair of glasses will look unless you get to try it on. If customers have an idea of how a pair will look on them when worn, there is a higher chance for them to be more satisfied with their purchase once they receive it. It helps lower the rates of returns.
When the customer is highly satisfied, it is more likely for them to buy again from the brand that gave them a positive experience in the past. This will then mean higher revenue for makers of eyeglasses.
Eyeglass brands will be able to showcase and present their entire collection online. It is often hard to showcase an entire collection in a physical store if augmented reality is not being used. But this is very much possible when it comes to digital inventories.
It doesn’t matter if the brand wants to showcase their new eyeglass designs on an app or website, it is very possible to display the inventory where customers will be able to choose easily. It lets customers see all options in just a matter of clicks.
Reach Out to More Customers
Not all customers are actually willing to visit and shop from physical stores. Letting customers try glasses online using a virtual try-on tool allows eyeglass makers to reach more people all over the world. Since people can conveniently try glasses no matter where they are, they will also spend more time on the website and likely become loyal customers in the long run. It will help grow the international customer base that will eventually improve the recall value and reputation of the brand.
Save More Time
Customers can also help save more time since there is no longer a need to physically try on the glasses they want or wait to put it to test or trial. Meanwhile, retailers can also save time since it saves them from the need to take out every pair just to have the customer try it.
Through this, retailers can let as many customers as possible try the pairs they like anytime they wish, and the exact same pair can be tried on virtually by several customers simultaneously. This helps save a significant amount of time while letting both eyeglass brands and customers focus on what really matters more for them.
Other Industries That Embrace Virtual Try-on
When it comes to using virtual try-on tools, the sky is the limit. Today, aside from eyeglass makers, there are many other renowned companies in various industries that are already taking advantage of virtual try-on tools and have enjoyed immense success as a result.
- Clothing is one of the industries where virtual try-on has been proven to be extremely successful. The industry of fashion is quickly transitioning to offer AR technology using virtual fitting rooms.
- Watchmakers are also joining the virtual try-on bandwagon and are reaping the exciting benefits as they do so. They also offer customers customization options and let them try on customized watches. This way, customers will have an idea of how a customized watch will look on their wrist to let them make some necessary changes to create their dream watch.
- Makeup brands also enable users to try on eyeliner, lipstick, eyebrow, mascara and blush virtually for them to know instantly how different makeup products will look on them when applied.
Now that you can try glasses online, you will never have to worry about finding the perfect pair for you!
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